In theory, Pay-per-Click Advertising allows even small businesses with limited budgets to compete with the major corporations. You choose your Key Words, set a spending limit, and pay only for "results".

Before buying in to any Per-per-Click advertising program, you should read the "Advertise with Us" information available from a link at the bottom of the Search Engine's Home page. Allow yourself an hour or more to actually set up the first advertising campaign.

First, you will be asked to select Key Phrases. We sell the service of designing and developing websites. Our Key Phrases include: design web sites, design websites, website design firm, web site designers, website development company, custom website design, web programmers, internet programming - the list could get very long, just to cover our primary service. Please note that "web site design company" is a different search from "designing websites" and is bid separately.

Next, you will be asked to bid on each Key Phrase. A minimum bid is usually $0.10 - $0.25. THAT is not too threatening. In practice, I have seen those low bids result in no expenditure at all. Why? Bids of $1-5 per click get all of the page 1 traffic, with the smaller bidders' ads coming up on page 2 or 3.

Before you launch, you still have to write an ad for every Key Phrase you have chosen. You need to use the Key Phrase in either the title or the description field. The full ad is usually limited to about 10 words. The title is bold, and generally only 3-4 words fit in the allotted space.

Then you give up a credit card number, which will immediately be charged with your non-refundable "spending limit" for the first month. This amount automatically renews if you don't cancel before it is gone.

When you have completed all of these steps, you submit your campaign to the search engine for approval. Typically, nearly half of your mini-ads will be rejected for reasons which may not be clear. Start back at the beginning and rewrite.

Once your launch is accepted, you still need to be vigilant. You may find that your bids are too low, and you are receiving no clicks (no visitors referred.) If this is the case - if you have fewer than 5 clicks per day being subtracted from your total - you will want to increase your bids.

Typically the bids are increased until you are spending more than anticipated for each click, but you may not have generated even 1 lead. A visitor is not the same as a sale, after all. Some sites see hundreds of clicks per lead or sale. If you are right on target, you will probably still pay for at least 10 visitors per sale.

Net2Business® offers assistance in Pay-per-Click advertising in ways you may not expect. As it is time-intensive to really monitor your advertising campaign, we prefer that you designate someone in your own company to stay ahead of the bidding process and watch over your expenditures.

We can help to determine cost-effective keywords through a preliminary reverse-search. This results in a grid comparing competitor's keywords and actual search terms in use - misspellings and all. The results can be dramatic. One mortgage lender we worked with insisted on buying "second mortgage kansas city" while a direct competitor let us build "free loan calculators" into his website. The first mortgage lender spent $2/click to be number 1 and his monthly budget of $2000 disappeared overnight. The leads returned were all in a bunch, and so they were not all called immediately and a large number were lost. The lender who offered "free loan calculators" only spent 10 cents/click on his visitors, and managed to pick up 2-3 leads per day for under $200/month.

The sales made from your paid clicks are critical to realizing a return on your advertising investment. We believe that the best way we can help you in actual sales is to make it easy and natural for your visitor to say "yes!" "Yes, this is what I came for." "Yes, I understand and agree with the terms and conditions." And by third click, "Yes, I will buy that."